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AAD, AAD - HY CONNECT

ACT's Peter Dietrich Uses a Light Touch to Deliver a Strong Message about Skin Cancer

Director Peter Dietrich uses humor to get people to think seriously about a scary subject in a new campaign for the American Academy of Dermatology and Chicago's HY Connect. Humor is a good way to coax people into focusing on a subject most would rather avoid, says Dietrich. "Cancer is a serious issue, but here it's brought to you with a twinkle in the eye," he explains. Both spots, "Lawn" & "Time", are atmospheric, visually striking and very human. They combine nicely-toned performances, elegant cinematography, meticulous art direction, comedy and drama to delivery a very serious message. 

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