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POPSICLE, SWEETEN YOUR LIFE - DIRECT

Ross Ching Sweeten's Your Life

Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread. Titled Sweeten Your Life, the spot concepted and directed by Ching, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up the trick at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date. Ross shot the spot in one day on a beach in Venice Beach, California working with a small crew whose biggest challenge was to build chains of Popsicle sticks without prematurely setting them off. Ching staged a number of vignettes to enhance the story and make the chain reaction seem larger than life. The sticks explode under the wheels of a pair of passing skateboarders, through the legs of girls jumping rope, and under the nose of a very surprised terrier.

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SWEETEN YOUR LIFE

http://www.acommonthread.tv/thread/POPSICLE